
The catering industry has been struggling in the last few years, fewer people are willing to go out and spend money on eating out because they are trying to save money and not be frivolous when they need the money for their food at home. This is having a massive impact upon the hotel industry too; the weekend away is not as popular because the public don’t have the ready cash to spend in such an indulgent way. However, the one strange success story is the restaurant with rooms concept somewhere between a high end restaurant and a hotel but it is a lot less formal. They are springing up over the countryside and even in some town centres and are picking up a fair amount of trade.
Many of these restaurants are more expensive than your average high street restaurant but they are not in the level of the top end restaurants so they are filling a gap in the market for those who will save up to treat themselves occasionally but don’t want to completely break the bank in the process. This middle of the road without serving middle of the road has got people excited about eating out and staying out again.
They are predominantly restaurant spaces and there is a lot of focus on the food and atmosphere with the rooms being warm and country house chic rather than big hotel style. Everything is the right side of grand and the right side of familiar and this seems to be a combination that people are finding irresistible. The recession has created a whole new market that will provide businesses with a whole new opportunity to add some quality rooms to their services and become one of the new restaurants with rooms.


